What are (and will be) the living conditions of modern man post-Covid?
STUDIO CARDS, like many other actors, believes that design, especially ethical design, is an important part of the answer. More than ever before in human history, in 2021, it is a robust key to understanding and normative performance for some, or a crucial way out of the crisis for others.
We can all see that our destabilised western society, twisted by ecological imperatives, is called upon to resolve, whether it likes it or not, planetary ethical impossibilities. But let’s make no mistake. For a designer, impossibility means overcoming challenge. The STUDIO CARDS team is aware that the notion of ethics cannot be ignored in the design the 21st century.
Let us briefly go back to the sources. Let us examine the terms « project« , « ethics » and « design« .
WHAT DO WE MEAN BY « PROJECT »?
Our perception of the PROJECT forms the core of our design activity. We are paying great attention to respecting the definition described by the great Olt AICHER:
« a design is the most complex structure produced by mental activity. a design is analytical and synthetic at the same time, speciﬁc and general, a concrete matter and one of principle. it keeps to the matter in hand and to demands, it goes back to facts and opens up new thinking spaces. it “counts the peas” and opens up perspectives. it calculates and opens up landscapes of possibility. « 1 
STUDIO CARDS: ETHICS AS A PROJECT
Ethics comes from the classical Latin ethicus, i.e. ‘that which concerns morality’. In philosophy, it is the « science that deals with the regulating principles of moral action and conduct ».
It guides us.
STUDIO CARDS: DESIGN AS A PROJECT
Design is associated with the « concern to control globally the production of useful objects designed by man ». For Men and Women as so-called evolved mammals.
« If some consider that « DESIGN » comes from the French « DESSIGNER » or « DESSEIGNER » which, in the past, meant both to show, indicate, draw. In Latin, « DESIGNARE » – from the preposition « DE » and « SIGNUM » (mark, sign) – means both: to mark, trace, represent, draw, indicate, show, designate, signify, arrange, order, regulate, produce something unusual » 
STUDIO CARDS: YOUR DESIGN PROJECT IDEA AS AN ETHICAL SYSTEM
Your project idea, like the world, is « like an evolutionary process« . Our solutions are system responses moulded to your orders. At the same time, the ethical design approach of STUDIO CARDS respects:
· The impacts, the shockwaves of the designed product for the clients.
· The long-term responsibility of the designer towards people and society today.
· The users, consumers as well as the social, ecological, animal, plant and mineral environments.
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YOUR TECHNICAL AND CREATIVE SOLUTIONS
Bibliography and Webography:
👉  AICHER Olt, the world as design, B42, 2015, page 189
👉  https://www.cnrtl.fr/definition/%C3%A9thique
👉  GUIDOT Raymond, Histoire du design de 1940 à nos jours, Édition
Hazan, 1994 pour l’édition originale, revue et corrigée 2004, page 11
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